There's a lot of arguments to be made on both sides of the subject, but what may be interesting to consumers, no matter where they live is the factory-direct price of alcohol before taxes and the various markups.
In the following clip from WRAL, Kelcey Carlson describes the system adopted by North Carolina after prohibition. In her report, she also breaks down the price of several liquors to their per-bottle wholesale rate and in the text version, they and one other are charted per-case.
(If player fails to load, click post title)